Generating Leads
Generating leads is essential for the success of any accounting or bookkeeping firm. In this course, you will learn strategies for creating leads and attracting new clients to your business.
Discuss the importance of identifying and targeting specific types of clients
Identify the characteristics of ideal clients for your accounting practice (e.g. industry, size, location)
Discuss how to research and gather information about potential clients
Identifying target clients quiz
Discuss the importance of having a clear and structured approach to lead generation
Outline the key elements of a lead generation strategy (e.g. goals, budget, tactics)
Discuss how to prioritize and choose the most effective lead generation tactics for your practice
Lead Generation Strategy quiz
Discuss the principles of inbound marketing and how it can be used to generate leads for an accounting practice
Outline tactics such as creating a website, blogging, email marketing, and social media marketing
Discuss best practices for creating high-quality content that attracts and converts leads
Inbound Lead Generation quiz
Discuss the principles of outbound marketing and how it can be used to generate leads for an accounting practice
Outline tactics such as cold calling, direct mail, and advertising
Discuss best practices for maximizing the effectiveness of outbound tactics
Outbound Lead Generation quiz
Discuss the importance of referral marketing in the accounting industry
Outline tactics such as networking, building relationships, and asking for referrals
Discuss best practices for maximizing the effectiveness of referral marketing
Referral Lead Generation quiz