NORTHSTARRS

Intro Quiz

Discuss the importance of identifying and targeting specific types of clients

Identify the characteristics of ideal clients for your accounting practice (e.g. industry, size, location)

Discuss how to research and gather information about potential clients

Identifying target clients quiz

Discuss the importance of having a clear and structured approach to lead generation

Outline the key elements of a lead generation strategy (e.g. goals, budget, tactics)

Discuss how to prioritize and choose the most effective lead generation tactics for your practice

Lead Generation Strategy quiz

Discuss the principles of inbound marketing and how it can be used to generate leads for an accounting practice

Outline tactics such as creating a website, blogging, email marketing, and social media marketing

Discuss best practices for creating high-quality content that attracts and converts leads

Inbound Lead Generation quiz

Discuss the principles of outbound marketing and how it can be used to generate leads for an accounting practice

Outline tactics such as cold calling, direct mail, and advertising

Discuss best practices for maximizing the effectiveness of outbound tactics

Outbound Lead Generation quiz

Discuss the importance of referral marketing in the accounting industry

Outline tactics such as networking, building relationships, and asking for referrals

Discuss best practices for maximizing the effectiveness of referral marketing

Referral Lead Generation quiz