Market Your Services
Learn how to effectively market your accounting and bookkeeping business to attract new clients and grow your business. Topics include branding, social media, networking, and more.
Traditional marketing channels (e.g. print and broadcast advertising, direct mail)
Digital marketing channels (e.g. social media, email marketing, website)
Choosing the right marketing channels and strategies for your business
Developing a unique selling proposition (USP)
Creating a brand identity and messaging guidelines
Developing a marketing plan and budget
Creating marketing materials (e.g. brochures, business cards)
Launching marketing campaigns (e.g. email blasts, social media ads)
Measuring and analyzing the effectiveness of marketing efforts
Networking and building partnerships
Creating referral programs and incentives for clients
Leveraging search engine optimization (SEO) for your website
Utilizing content marketing (e.g. blog posts, articles) to attract potential clients
Reviewing and adjusting the marketing plan as needed
Continuously measuring and analyzing the effectiveness of marketing efforts
Staying up to date on industry trends and adjusting marketing strategies accordingly