Course curriculum

    1. Definition of niche marketing

    2. Benefits of niche marketing for accounting and bookkeeping practices

    1. Demographic information (age, gender, income level, location)

    2. Interests and needs

    1. Conducting market research

    2. Evaluating the competition

    3. Determining the value you can provide to your target audience

    1. Setting marketing goals and measuring success

    2. Identifying marketing channels (e.g. social media, networking events, targeted advertising)

    3. Developing a brand identity and messaging

    1. Developing a brand identity and messaging

    2. Creating a website and other marketing materials that reflect your brand

    1. Identifying the specific services you can offer within your niche

    2. Developing expertise and staying up-to-date on industry trends and changes

About this course

  • $9.99
  • 18 lessons
  • 0.5 hours of video content

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