Definition of niche marketing
Benefits of niche marketing for accounting and bookkeeping practices
Demographic information (age, gender, income level, location)
Interests and needs
Conducting market research
Evaluating the competition
Determining the value you can provide to your target audience
Setting marketing goals and measuring success
Identifying marketing channels (e.g. social media, networking events, targeted advertising)
Developing a brand identity and messaging
Developing a brand identity and messaging
Creating a website and other marketing materials that reflect your brand
Identifying the specific services you can offer within your niche
Developing expertise and staying up-to-date on industry trends and changes
